Browsing all articles from April, 2009

Will Wolfram Alpha beat Google? or will it supplement it?

Posted Published in Industry News     >
Apr
30

Wolfram Alpha was created by Stephen Wolfram who is a British born physicist, and according to some experts in the internet field claim that his tool could be as important as Google is to the Internet.

Like AskJeeves, Wolfram Alpha, a free tool, aims to answer questions directly to the user unlike current search engines that display the best results. This is done by a “computional knowledge engine” which was demonstrated at Harvard University.

“Our goal is to make expert knowledge accessible to anyone, anywhere, anytime,” said Dr Wolfram at the demonstration.

Keyboard

Developers say Wolfram Alpha can simplify language to remove ‘linguistic fluff’

“Wolfram Alpha is like plugging into a vast electronic brain,” he wrote earlier this year. “It computes answers – it doesn’t merely look them up in a big database.”

So the question is…..will this change the way we use the internet? or will it change the way we write content for the internet so that questions get the right answers and your content is the answer that it is give….

What would happen if this technology went head to head with Google? or will all the search engines adopt this technology to help remove spam from the search results. Well all we can do is wait and see how the search engines use this tool, and how Search engine optimisation processes are effected by this.

If you would like more information about search engine contact us and we will be happy to help.


Google looking to change (improve) thier ranking algorithm

Posted Published in Industry News     >
Apr
22

With spammers using blackhat search engine optimisation techniques, Google has been forced to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of search results.

In the recent months, spammers and cybercriminals alike have been using techniques that go against Google guidelines to manipulate search rankings.

If Google fail to act on the current situation, users will be led to fake sites and untrustworthy sources leading them to mistrust Google as an organisation that they have grown to love.

A report from security company PandaLabs identified over a million links targeting malicious webpages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like [1989 Nissan Pickup Truck Engine Check Light Troubleshooting], for example, only appears on attack sites set up by spammers, which explains why Google brought back so many attack sites in response to it and similar queries.

Google, on the other hand, cannot control for content appearing on the Web at large, and historically its famous algorithm performed better than any other at weeding out spammy webpages and malicious results. Unfortunately, that was a version of the Web that was more static. The live Web presents entirely new challenges manifesting as the first major weakness the search engine has faced.

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