Many PPC Ads Lose Money
Published in Like anything else there is a learning cycle associated with PPC marketing. Many people who use pay per click marketing lose money, so you should not assume your competitors know what they are doing (especially if they are a large corporation like Wal-Mart). Many business models cannot support pay per click marketing, while others rely on PPC marketing. read more
PPC VS. SEO
Pay per click marketing may provide a quick cheap alternative to investing in a full service SEO program. This will help you test your business model before investing into quality SEO services. read more
SEO is a Small Part of Running an Online Business
Many sites believe they can exclusively depend on SEO as a business model. These sites are also the ones which are typically hurt the most when search engines make significant algorithm changes. read more
Improve your Page Rank with 12 easy Steps
Google is very helpful in telling us what we need to do to better our search engine page ranks for our chosen keywords and phrases. You can get helpful information on arranging and composing your content for better results. read more