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How Page Rank Works

Posted Published in SEO Tips     >
May
6

Page Rank? What is it? how does it work? what does it do for me? Thats some of  the many questions that are often asked about the Google page rank system which was developed by the search engine company back in 1995. As a Internet consultancy organisation we deal with this on a daily basis and thought it would be best to inform everyone of what it is and what it can do for you.

Google’s founders, Larry Page and Sergey Brin came up with the idea of the Page Rank system so that it could easily and efficiently organise the internet and the search results that was pulled up through its engine, as it was difficult to find what you were looking for when searching on the internet back when the internet was still an infant.

The Page Ranking system works by using the structure of links on the internet to let other website categorize each other, and if they had any authority over the subject that they hold, this works by counting the number of links that is pointed to a certain website.

The idea behind this is that if a website is the authority on a subject, it would be referred to by other websites on the internet as a source of information.

Page Rank is calculated on a scale of 1 to 10 with 10 being the most important, another good thing about page ran is that it can flow downwards, therefore a link from a high page ranked site could increase your chances of increasing your own page rank. (Put in Simple Terms).

With around 15.5 billion pages in the Google index and growing, any page would be given a minimum Page Rank of 6,66666E-11, and any pages less than that will be ignored and given a page rank of 0.

Page Rank Image

Page Rank Image

As the number of pages increase in Google’s index, you will have to gain more incoming links to your website so that you can keep your page rank.

So all in all Page Rank can be important, but will keep you working for your website and not the other way round. Thats why search engine optimisation should be higher on your priorities list because if you get that right the rest will fall into place. So remember, Search Engine Optimisation will increase your traffice and increase your Page Rank.

If you would like more information about search engine optimisation please contact us and we will be able to help you improve your sites performance

Fantom Investments – Commercial and Residential Property Sales

Posted Published in Featured, Our Work     >
May
5

Esharoth UK Ltd was set up in 2006 to provide value accommodation attractive to a wide variety of people including first time buyers, investors, students, young professionals and hospital workers from both locally and overseas. Andrew Fantom, who is the Managing Director approached us at Uncle Moe Internet Consultants and asked us to provide us with a new platform to launch a property development. This property development is called 137 West Bar which is based in Sheffield, which offers students and young professionals including doctors and nurses of the local hospitals the opportunity to purchase or rent accommodation at competitive prices. read more

Will Wolfram Alpha beat Google? or will it supplement it?

Posted Published in Industry News     >
Apr
30

Wolfram Alpha was created by Stephen Wolfram who is a British born physicist, and according to some experts in the internet field claim that his tool could be as important as Google is to the Internet.

Like AskJeeves, Wolfram Alpha, a free tool, aims to answer questions directly to the user unlike current search engines that display the best results. This is done by a “computional knowledge engine” which was demonstrated at Harvard University.

“Our goal is to make expert knowledge accessible to anyone, anywhere, anytime,” said Dr Wolfram at the demonstration.

Keyboard

Developers say Wolfram Alpha can simplify language to remove ‘linguistic fluff’

“Wolfram Alpha is like plugging into a vast electronic brain,” he wrote earlier this year. “It computes answers – it doesn’t merely look them up in a big database.”

So the question is…..will this change the way we use the internet? or will it change the way we write content for the internet so that questions get the right answers and your content is the answer that it is give….

What would happen if this technology went head to head with Google? or will all the search engines adopt this technology to help remove spam from the search results. Well all we can do is wait and see how the search engines use this tool, and how Search engine optimisation processes are effected by this.

If you would like more information about search engine contact us and we will be happy to help.


Google looking to change (improve) thier ranking algorithm

Posted Published in Industry News     >
Apr
22

With spammers using blackhat search engine optimisation techniques, Google has been forced to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of search results.

In the recent months, spammers and cybercriminals alike have been using techniques that go against Google guidelines to manipulate search rankings.

If Google fail to act on the current situation, users will be led to fake sites and untrustworthy sources leading them to mistrust Google as an organisation that they have grown to love.

A report from security company PandaLabs identified over a million links targeting malicious webpages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like [1989 Nissan Pickup Truck Engine Check Light Troubleshooting], for example, only appears on attack sites set up by spammers, which explains why Google brought back so many attack sites in response to it and similar queries.

Google, on the other hand, cannot control for content appearing on the Web at large, and historically its famous algorithm performed better than any other at weeding out spammy webpages and malicious results. Unfortunately, that was a version of the Web that was more static. The live Web presents entirely new challenges manifesting as the first major weakness the search engine has faced.

Julian Miles Life Coach

Posted Published in Featured, Our Work     >
Mar
22

Based in Liverpool, Julian Miles offer Personal Professional Life coaching to individual as well as corporate clients. So whether you are looking to streamline your life, or organise a corporate coaching event, Julian Miles will provide you with all the you need.

read more

Balkan Legal & Finance

Posted Published in Featured, Our Work     >
Mar
22

Financing your foreign property

Based in Sheffield, Balkan Legal and Finance offer services to UK and Irish individuals who would like to purchase a property in the Balkans, whether it is in Romania or Bulgaria. So if you are looking for a Bulgarian Mortgage or Romanian Mortgage then Balkan Legal and Finance can help. read more

Simpli Protection

Posted Published in Our Work     >
Feb
22

SImpli Protection – Financial Protection

SimpliProtection provides free Critical illness cover quotes as well as Income protection…so if you need to feel protected, SimpliProtection will provide you with all you need. read more

Football Mania Ltd

Posted Published in Featured, Our Work     >
Feb
21

Football Mania Ltd – Manufacturer of Sports Merchandise

Based in Cheshire, Football Mania Ltd manufactures and provides merchandised  products under license from football clubs such as Manchester United, Arsenal and Aston Villa amongst others within the English Premier League. read more

Ben Batrak

Posted Published in Our Work     >
Feb
12

Ben Batrak – Architectural Designer – Cheshire

A young budding architectural designer based in Cheshire, providing you with lavish designs and new aged buildings read more

Ready4Recession

Posted Published in Featured, Our Work     >
Dec
22

Ready4Recession – Beat the Recession

Do you want to get out of the recession? Everyone does, SimpliGroup would like to help you with this free resource and news about the recession and also hints and tips on how to make your money go further in the recession. read more

SimpliHealthy

Posted Published in Featured, Our Work     >
Oct
22

SimpliHeathy – Be rewarded for being healthy

Looking to Get fit and healthy as well as being rewarded? SimpliHealthy, brought to you by the SimpliGroup offers you several opportunities to improve your health as well as make great savings on your gym membership and holidays. read more

Sterling Workwear

Posted Published in Our Work     >
Mar
22

Sterling-Workwear – Protective Workwear Yorkshire

Based on the outskirts of Bradford, Sterling-Workwear offer work based clothing from the likes of Snickers and DeWalt.

Offering a large range of clothing and equipment at competitive prices you will pick up a bargain at Sterling-Workwear read more

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