Google looking to change (improve) thier ranking algorithm
Published in With spammers using blackhat search engine optimisation techniques, Google has been forced to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of search results.
In the recent months, spammers and cybercriminals alike have been using techniques that go against Google guidelines to manipulate search rankings.
If Google fail to act on the current situation, users will be led to fake sites and untrustworthy sources leading them to mistrust Google as an organisation that they have grown to love.
A report from security company PandaLabs identified over a million links targeting malicious webpages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like [1989 Nissan Pickup Truck Engine Check Light Troubleshooting], for example, only appears on attack sites set up by spammers, which explains why Google brought back so many attack sites in response to it and similar queries.
Google, on the other hand, cannot control for content appearing on the Web at large, and historically its famous algorithm performed better than any other at weeding out spammy webpages and malicious results. Unfortunately, that was a version of the Web that was more static. The live Web presents entirely new challenges manifesting as the first major weakness the search engine has faced.
