Improve your Page Rank with 12 easy Steps
Published in Google is very helpful in telling us what we need to do to better our search engine page ranks for our chosen keywords and phrases. You can get helpful information on arranging and composing your content for better results. Here are some basic things to keep in mind when optimizing your site for the search engines:
– Lots of text relevant to your topic, in our case local real estate.
– Break content up into smaller chunks, with pages focused on one topic each, with usually under 500 words working well.
– Work your key words and phrases into the text logically and don’t make the text hard to read for the visitor.
– Don’t jam in key words to excess, as you’ll be penalized.
– Place links from relevant websites back to yours.
– Place internal links between your content when appropriate.
– When several pages are related, such as pages talking about the steps in a transaction, do a page for each major step.
– Take the pages in the previous item and place links to all of them in a “hub” type article with a short synopsis of each linked article.
– “Work the long tail.” That’s focusing page content around key phrases with more words in them, such as “yourtown real estate appraisal.” This will bring a very focused searcher with less competition. “Yourtown real estate” is heavily competitive.
– With Google’s new Personalized Search, more value is being placed on audio and video content on the site.
– Not looking at other articles, write about the same content again, using different words. It’s not duplicate content, but repeated information in different words.
– Always use “Alt text” with your images.
Those are the basics, and they’ll probably always be important no matter how the search engines evolve and change their algorithms. Though they do use different criteria, those tips will help you with Yahoo and MSN as well. Short of building three different sites with custom optimization for each, you can get decent position in all three with the same articles if you create lots of fresh and informative content.
