Many PPC Ads Lose Money
Published in Like anything else there is a learning cycle associated with PPC marketing. Many people who use pay per click marketing lose money, so you should not assume your competitors know what they are doing (especially if they are a large corporation like Wal-Mart). Many business models cannot support pay per click marketing, while others rely on PPC marketing.
Many successful marketers and webmasters use both PPC and SEO with each other. The only way to be sure of the value provided by each is to test and track the results.
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